A native of New York, Rich has been visiting and boating on Lake George since he was 15 years old. Growing up, his dream has always been to make Lake George his permanent home. For over forty years, he owned and operated a successful vending business in New York City. His favorite part of the business was having the opportunity to meet so many different people and make a lasting impression on their time in the city with his unmatched positive attitude and energy. Each year his goal was to spend as much of the summer up in Lake George as he could. And he did...he spent many days and weeks out on the lake, entertaining family and friends on his boat. Fishing, tubing, visiting day islands, sharing the history and beauty of this majestic place. 

Last year, he was finally able to fulfill his dream of making Lake George his permanent home. While he was certainly loving lake life, he was missing that ability to connect with people. So, he decided to merge his two passions—people and boating on Lake George—into a business and Ridin' with Rich was born.

When he's not on the lake, you can find Rich....well, on the lake...entertaining his wife, 4 kids, 2 (soon to be 3 grandkids), or countless other family members or friends. Just keep an eye (and an ear) out for the boat that sounds like it's having the MOST FUN!